Glossary · Regulation

Mixed-product incentives ban

A 2026 UKGC rule prohibiting bonus offers that require players to use multiple gambling products (e.g. casino + sportsbook) to unlock or wager a single reward.

In detail

Effective 19 January 2026, UKGC operators may no longer condition a bonus on activity across more than one product vertical. A welcome offer that required, say, a £10 sports bet plus a £10 casino deposit to unlock free spins is now non-compliant. The rule was paired with the 10x wagering cap and the deposit-limit-prompt change as a package designed to make UK bonuses simpler and easier to evaluate.

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