Glossary · Responsible gambling

BeGambleAware

The UK's leading gambling-harm awareness brand — operated by the GambleAware charity, providing information and a 24/7 helpline run by GamCare.

In detail

GambleAware was the principal commissioner of UK harm-prevention and treatment funding under the voluntary system before the statutory levy took over the role in April 2025. The BeGambleAware brand continues as a public-facing awareness and information service. The 24/7 National Gambling Helpline (0808 8020 133) is operated by GamCare on its behalf.

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